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Logo branding | IronForge Fitness
As the graphic design team at Flame Fame, we were excited to create the logo for IronForge Fitness, a company offering gym and personal training services. This project presented an exciting challenge, as we aimed to capture the strength and vigor that define this brand.
About the project: IronForge Fitness is more than just a gym; it's a place where individuals can “forge” their own strength. Inspired by the company’s slogan, “Forge Your Strength,” we worked to embody that powerful spirit in the logo design.
Design: The logo is primarily in industrial gray, symbolizing strength, reliability, and durability, with fiery orange accents that add energy and dynamism. This color combination effectively underscores the brand’s concept and creates a bold, impactful visual that motivates and energizes.
Process: We began by analyzing the target audience and studying competitors to ensure the logo would carve out a unique identity in the fitness industry. Every design element was carefully chosen to represent perseverance, resilience, and the commitment to self-improvement.
Result: The final logo has become a core part of IronForge Fitness’ visual identity, successfully conveying the brand's philosophy of empowerment and motivation. We’re proud that our design helps inspire clients to push their limits and reach new heights in their fitness journeys.
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